Rob is a distinguished professor and director of the Astraeus Space Institute at the University of Florida. He has spent his career studying how living organisms respond to extreme conditions, especially microgravity. He and his colleagues have worked with NASA astronauts to conduct numerous experiments on the International Space Station that have shown that plants turn certain genes on and off in response to changes in gravity. They were also the first to prove that plants could grow in lunar soil collected during the Apollo missions. Ferl is also a national leader in space policy, having recently chaired a National Academies of Sciences committee on the direction of space biology research over the next decade.
Blue Origin is an American privately funded aerospace manufacturer and spaceflight services company set up by Amazon.com founder Jeff Bezos with its headquarters in Kent, Washington. The company is developing technologies to enable private human access to space with the goal to dramatically lower costs and increase reliability. Blue Origin currently launches its New Shepard sub-orbital vehicle from its West Texas launch site, they are currently constructing a launch pad for their orbital vehicle New Glenn at Cape Canaveral LC-36.